{"id":801,"date":"2010-10-16T21:32:24","date_gmt":"2010-10-16T21:32:24","guid":{"rendered":"https:\/\/www.ipi.si\/predavanje-maje-bogataj-jancic-na-dnevih-slovenskih-pravnikov-2010\/"},"modified":"2019-03-20T14:50:04","modified_gmt":"2019-03-20T14:50:04","slug":"predavanje-maje-bogataj-jancic-na-dnevih-slovenskih-pravnikov-2010","status":"publish","type":"post","link":"https:\/\/www.ipi.si\/en\/predavanje-maje-bogataj-jancic-na-dnevih-slovenskih-pravnikov-2010\/","title":{"rendered":"Dr. Maja Bogataj Jan\u010di\u010d on the Days of Slovenian Lawyers 2010"},"content":{"rendered":"<p>These systems enable to buy words on the search engine. Therefore, as the subscriber enters the word in the search engine, the advertisement of the subject who bought the word appears amongst the search results. The problem is when the word represents a protected trademark of some other subject. Words will usually be bought by providers of concurrent products or services or by sellers of counterfeit products.<\/p>\n<p>Google won in the above mentioned case. The Court of Justice of the EU said that Google can sell words that are identical to trademarks as long as it removes them if it becomes aware of the illegality of the data or the circumstances. Google does not enjoy full immunity as it can be found guilty if it turns out that it encourages trademark infringements.<\/p>\n<p>In the lecture, the author provided a fundamental analysis of such advertising systems from the point of view of intellectual property law and foresaw the effects of the judgement on their further development.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These systems enable to buy words on the search engine. Therefore, as the subscriber enters the word in the search engine, the advertisement of the subject who bought the word appears amongst the search results. The problem is when the word represents a protected trademark of some other subject. Words will usually be bought by [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,5],"tags":[32],"class_list":["post-801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event","category-novica","tag-event"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ipi.si\/en\/wp-json\/wp\/v2\/posts\/801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ipi.si\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ipi.si\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ipi.si\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ipi.si\/en\/wp-json\/wp\/v2\/comments?post=801"}],"version-history":[{"count":5,"href":"https:\/\/www.ipi.si\/en\/wp-json\/wp\/v2\/posts\/801\/revisions"}],"predecessor-version":[{"id":1934,"href":"https:\/\/www.ipi.si\/en\/wp-json\/wp\/v2\/posts\/801\/revisions\/1934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ipi.si\/en\/wp-json\/wp\/v2\/media\/1208"}],"wp:attachment":[{"href":"https:\/\/www.ipi.si\/en\/wp-json\/wp\/v2\/media?parent=801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ipi.si\/en\/wp-json\/wp\/v2\/categories?post=801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ipi.si\/en\/wp-json\/wp\/v2\/tags?post=801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}